Constraints and opportunities *
Some points that should be considered when review the company activities.
Characters
Does this product respect how the market perceives the characters?
Are they acting according to the expected:
age?
knoledge?
Past interactions?
Has the market changed perceptions about the characters?
Are they to infantile? To adult? To intelligent? To stupid?
Has a competitor launched something similar that currently occupies the limelight?
Franchise
How does the product fit in the overall franchise?
Requires knowledge of previous products?
Is there any Story, Theme, or Plot that needs to be answered in this product?
Are we answering to what the market expects in the franchise?
Has the market remained the same since the last product was launched?
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