Constraints and opportunities *

Some points that should be considered when review the company activities.

Characters

• Does this product respect how the market perceives the characters?

  • Are they acting according to the expected:

    • age?

    • knoledge?

    • Past interactions?

• Has the market changed perceptions about the characters?

  • Are they to infantile? To adult? To intelligent? To stupid?

  • Has a competitor launched something similar that currently occupies the limelight?

Franchise

• How does the product fit in the overall franchise?

  • Requires knowledge of previous products?

  • Is there any Story, Theme, or Plot that needs to be answered in this product?

• Are we answering to what the market expects in the franchise?

  • Has the market remained the same since the last product was launched?